Also known as One-to-One Marketing, Digital Print on Demand, and Personalized Printing. Variable data printing, or VDP is a type of printing in which documents are created from a combination of variable text and images that are taken from records in a database.

Having the ability to reach each target audience with focused and personalized accuracy will prove to be a valuable asset to your company. Studies have shown that personalized solutions enjoy a 300% increase in response rate as opposed to traditional direct mail. Start today to increase your profit tomorrow.

Conestoga Digital Printing and Imaging is pleased to announce that our work for Quakertown High School and Bertoia Studios was recognized by PODi, the Digital Printing Initiative.

Our case study was included in PODi’s annual Best Practices in Digital Print report. The newest in this highly acclaimed series of reports features 46 new digital print case studies as well as best practice principles for creating highly effective digital print solutions. This year's report addresses an extremely broad range of markets, applications and objectives, with examples covering 12 different vertical market segments and 5 business applications.

The new case studies have also been added to PODi's on-line case study database – bringing the total there to over 265 cases! This valuable, flexible tool allows you to quickly delve into the vertical markets, digital applications, or individual case studies that might interest you.

The full report (over 260 pages) or individual case studies from the online case study database can be purchased at www.podi.org . PODi members have free access to these resources. For more information about PODi membership and benefits visit www.podi.org/membership.

View Conestoga dpi’s case study for free by clicking here.